To provide athletes with Sport Specific Hydration Formulas, along with educational instruction, so they can Play Better™ within their sport.

IT ALL STARTED WHEN...

We recognized a gap in the sports drink market. Every athlete has been underserviced for over the past 50 years with sugar dense generic and mass formulations. Our team developed and researched healthy and premium sport specific formulas so athletes are fueled to Play Better™ within their sport. Each athlete and each sport requires different muscle movements, muscle recovery, energy etc. and U-ADE’s sport specific formulas sustain these needs.